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☆ People are tearing into Apple for its latest iPad commercial: 'Steve wouldn't have shipped that ad'
▼ + stars: | 2024-05-09 | by ( Kwan Wei Kevin Tan | ) www.businessinsider.com time to read: +3 min

download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. The tech giant unveiled its latest iPad models on May 7. The ad certainly made a statement, just probably not in the manner that Apple intended. "Maybe hire Ridley Scott again next time instead," read one X post referencing the award-winning director behind the "1984" ad. Representatives for Apple didn't immediately respond to a request for comment from BI sent outside regular business hours.

Persons: —, Tim Cook's, 6PeGXNoKgG, Tim Cook, Joe B, Transue, Cook, Roger Rabbit, Apple, Ridley Scott, Y, Paul Graham, Graham, would've, Steve Jobs, Steve wouldn't, Jobs, Apple didn't Organizations: Service, Business, Venture, Apple, BI Locations: Cupertino

☆ Apple apologizes for iPad Pro ad showing hydraulic press destroying guitars, piano
▼ + stars: | 2024-05-09 | by ( Kif Leswing | ) www.cnbc.com time to read: +1 min

Apple took on Thursday the unusual step of apologizing for a short advertising video promoting the company's new iPad Pro tablet after the ad was roundly criticized on social media. Apple CEO Tim Cook posted the spot on X, formerly Twitter, on Tuesday. Apple has also decided not to run the ad on TV, Ad Age said. It isn't the first Apple iPad ad in recent years to annoy some customers. In 2018, some people said they were annoyed by an iPad Pro spot in which a child asks, "What's a computer?"

Persons: Tim Cook, Joko Widodo, Apple, Tor Myhren Organizations: Apple, YouTube, \ Media, Lab Locations: Jakarta, Indonesia

☆ I bought an abandoned house and tried to renovate it but failed. I'll never buy another fixer-upper.
▼ + stars: | 2024-05-09 | by ( Karie Fugett | ) www.businessinsider.com time to read: +7 min

download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. The kitchen and bathroom were gutted, and the smell of rats' nests was so strong I could hardly stand it. The property was located in a town I'd never heard of with fewer than 1,000 residentsThe abandoned home. I had been sitting on some life insurance money I'd gotten after my Marine husband died of war wound complications. I got lucky with the saleThe silver lining was that housing prices had skyrocketed since I'd purchased the property.

Persons: —, Ivy, I'd, couldn't, Karie, Blackberries, Fugett, we'd, I, we're, We're Organizations: Service, Business Locations: Oregon, Philomath, Eugene, Alabama

☆ Tim Cook wore one-of-a-kind Nike Air Max 1 sneakers entirely designed on an iPad during an Apple product launch
▼ + stars: | 2024-05-09 | by ( Lauren Edmonds | ) www.businessinsider.com time to read: +2 min

Apple CEO Tim Cook donned Nike Air Max 1 '86s created, in part, using Apple products. Cook kicked off Apple's livestream event on Tuesday while wearing one-of-a-kind Nike Air Max 1 '86 sneakers. A Nike representative told Business Insider that the sneakers were inspired by Apple's new products: the iPad Pro and Apple Pencil Pro. Apple"Starting with our iconic Nike Air innovation, the one-of-one Air Max 1 '86 was designed entirely on the all-new iPad Pro with the first-ever Apple Pencil Pro. Apple iPad Pro.

Persons: Tim Cook, —, Cook Organizations: Apple, Nike Air Max, Service, Nike, Business

☆ The Tiny Nation at the Vanguard of Mining the Ocean Floor
▼ + stars: | 2024-05-09 | by ( Pete Mckenzie | ) www.nytimes.com time to read: +1 min

Two ships arrived in the Cook Islands in the South Pacific in March of last year. One was a familiar sight: a massive cruise ship, bringing hundreds of tourists to the pristine shores of this nation of 15,000 people. To Mr. Brown, the cruise ship represented his country’s troubling dependence on tourism. He described the other vessel, owned by an international mining company, as a harbinger of incredible wealth. The Cook Islands is at the vanguard of a quest to mine the ocean floor for minerals used in electric car batteries.

Persons: Mark Brown, Brown Organizations: South Pacific Locations: Cook, South

☆ It's possible to spend over $3,000 now for a maxed-out iPad with all the bells and whistles
▼ + stars: | 2024-05-08 | by ( Jordan Hart | ) www.businessinsider.com time to read: +2 min

The new iPad Pro can get pricey when it comes to upgrades. In an announcement that Apple CEO Tim Cook described as the "biggest day for iPad since its introduction," the tech giant launched brand new iPad Air and iPad Pro models along with a new Pencil Pro stylus and a Magic Keyboard. The iPad Pro comes with a new OLED display and up to two terabytes of storage. AdvertisementIf the $3,000 range is too steep, Apple also dropped the price of its 10th-generation iPad to $350 on Tuesday. Though older, it's still compatible with previous generations of the Pencil and Magic Keyboard Folio.

Persons: —, Tim Cook Organizations: Service, Apple, Business

☆ I've saved thousands and traveled to dozens of countries using a home-swapping website
▼ + stars: | 2024-05-08 | by ( Erin Snodgrass | ) www.businessinsider.com time to read: +6 min

The website helps facilitate accommodation exchanges between 150,000 users in 145 countries. Then HomeExchange sent me an offer, and I said to my husband, "Shall we give it a go?" The way it works is you subscribe to the website, make a profile, and list your home. We've stayed in places in Australia that are totally off the grid in conservation areas that don't have electricity. I think we've saved well over £100,000 using HomeExchange.

Persons: Julie Williams, HomeExchange, We've, That's, we've, John, I've, Martin, Mia, Monkey Mia, I'm Organizations: Service, NASA Locations: Devon, England, HomeExchange, Italy, Australia, New Zealand, Caribbean, St, Rarotonga, Cook Islands, Tasmania, Singapore, Nevis, Cook, Bali, Hong Kong, Ireland, France, Germany, Switzerland, Denmark, Belgium, Holland, Western Australia

☆ Apple's iPad ad literally crushes all the things we hold dear — and it's making people sad and mad
▼ + stars: | 2024-05-08 | by ( Katie Notopoulos | ) www.businessinsider.com time to read: +3 min

Apple's ad for the new iPad Pro shows various artistic tools being crushed. AdvertisementApple's promotional video for the newly upgraded iPad Pro has struck a discordant tone. Related storiesWhen the press reopens, it's all replaced by the ultrathin iPad Pro. AdvertisementI'll admit, the thinness of that new iPad Pro really is impressive. It's a shame the iPad ad wants to crush it.

Persons: —, Tim Cook, We're, Apple, 8PAjfWa2ZZ, michael, vxLquRFkwU — David Goldfarb, Zooey Deschanel, Siri Organizations: Apple, Service, Bravo, MacBook

☆ A new Apple ad is sparking backlash from viewers who say it hits the wrong note
▼ + stars: | 2024-05-08 | by ( Saira Mueller | ) edition.cnn.com time to read: +3 min

An Apple ad for its new iPad Pro seems to fall into the latter category. Posted on social media Tuesday by Apple CEO Tim Cook, the ad starts off as a sort of time capsule for human creativity. As we hear the opening words of “All I Ever Need Is You,” a 1972 single by Sonny & Cher, the metal slab starts descending. Even emoji aren't safe from the hydraulic press in Apple's iPad Pro ad. Others say that even though they understand what the ad is trying to say, it doesn’t resonate with them.

Persons: Tim Cook, There’s, Sonny & Cher, “, Cher, “ I’m, ”, Kendall Jenner Organizations: CNN, Apple, Pepsi, Wall Street

☆ iPhone price cuts might have saved Apple from an even bigger China crisis
▼ + stars: | 2024-05-08 | by ( Hasan Chowdhury | ) www.businessinsider.com time to read: +1 min

Tim Cook might have helped Apple avert a wider crisis in China. iPhone sales rose 12% in China in March after months of decline. AdvertisementIt looks like Tim Cook can breathe a small sigh of relief about Apple's prospects in China — for now. After months of freefallling iPhone sales there, signs are emerging of a rebound in what is arguably Apple's most important international market. Official government data, first reported by Bloomberg, suggests iPhone sales rose 12% in China in March, with overall shipments of non-Chinese smartphones jumping to 3.75 million units.

Persons: Tim Cook, Apple, — Organizations: Apple, Service, Bloomberg, Business Locations: China

☆ Apple’s New iPad Ad Leaves Its Creative Audience Feeling … Flat
▼ + stars: | 2024-05-08 | by ( Tripp Mickle | ) www.nytimes.com time to read: 1 min

Then the industrial compressor flattens a row of paint cans, buckles a piano and levels what appears to be a marble bust. In a final act of destruction, it pops the eyes out of a ball-shaped yellow emoji. When the compressor rises, it reveals Apple’s latest commodity: the updated iPad Pro. Tim Cook, Apple’s chief executive, posted the advertisement, called “Crush,” on Tuesday after the company held an event to announce new tablets. “Meet the new iPad Pro: the thinnest product we’ve ever created,” Mr. Cook wrote, adding, “Just imagine all the things it’ll be used to create.”

Persons: Tim Cook, ”, Mr, Cook

☆ Atlantis The Royal, Dubai: Inside the Middle East’s ‘best’ hotel
▼ + stars: | 2024-05-07 | by ( Rebecca Cairns | ) edition.cnn.com time to read: +9 min

Atlantis, The Royal Atlantis, The Royal: The double-height bar is perfect for sunset cocktails — although you won't be making your own drinks, as there's a 24-hour bartender ready to make your favorites. Atlantis, The Royal Atlantis, The Royal: The triple-height library provides a secluded space to work, read or relax. Atlantis, The Royal Atlantis, The Royal: The entertainment room is kitted out with a 98-inch LED screen for a home cinema experience. Atlantis, The Royal Atlantis, The Royal: Every room has stunning views — including the marble-clad bathrooms. Atlantis, The Royal Atlantis, The Royal: Guests can enjoy designer amenities made by French fashion house Hermès, as well as bespoke gold toothbrushes, combs and brushes.

Persons: Swedish House Mafia —, there’s, ”, Tom Roelens, There’s, Cabana, Rebecca Cairns, Kendall Jenner, “ We’ve, we’ve, Graff, bathrobes, Jay Z, Louis, Valentino —, “, it’s, Estiatorio Milos, Costas Spiliadis, — Organizations: CNN, Swedish House Mafia, Royal, Atlantis Resorts, Dolce, Gabbana, cabanas, Atlantis, “ Royal, Nobu, —, Chefs, Sky Locations: Dubai, Beyoncé, isn’t, Arabian, Atlantis Royal Dubai

☆ Apple investors get 2 new signs that the tech behemoth is taking AI more seriously
▼ + stars: | 2024-05-07 | by ( Morgan Chittum | ) www.cnbc.com time to read: +2 min

There's mounting evidence of how serious Apple is about artificial intelligence, Jim Cramer said Tuesday, pointing to a Wall Street Journal report about the tech giant developing AI data center chips. "This is the beginning of what I regard as the Apple offense on AI." He also reiterated his Apple stock mantra: "Own it, don't trade it." Following a 48% gain last year and an all-time just under $200 per share back in December, Apple shares fell on hard times. Jim suggested Tuesday that Apple investors will be rewarded for their patience once management fully unveils their forthcoming AI strategy.

Persons: Jim Cramer, Jim, Tim Cook Organizations: Wall, Apple, Data Centers, Taiwan Semiconductor Manufacturing, Big Tech, Developers Conference

Apple revealed new iPad Air and iPad Pro models at its "Let Loose" event on Tuesday. The iPad Pro models are the first to feature OLED displays with deeper contrast. AdvertisementApple overhauled its iPad lineup on Tuesday during its "Let Loose" event in California — including fancy new screens for its top-of-the-line "Pro" models. AppleThe iPad Air comes in four colors: a new blue, a new purple, and the usual Starlight and Space Gray. Related storiesBut the standout feature is the new screens, which are the first OLED displays in the iPad lineup.

Persons: Apple, —, Tim Cook Organizations: Service, Apple, Gray, Apple Apple Locations: California

☆ Apple unveils new iPad Pro with ‘outrageously powerful’ AI-powered chip
▼ + stars: | 2024-05-07 | by ( Samantha Murphy Kelly | ) edition.cnn.com time to read: +3 min

In a pre-recorded live streamed event from its Cupertino, California headquarters, the company introduced the latest versions of its iPad Pro and iPad Air tablets, and an all-new Apple Pencil Pro. CEO Tim Cook said Wednesday’s announcement marked “the biggest day for iPad since its introduction.”At the heart of the new iPad Pro is Apple’s new custom M4 processor, which delivers 4 times the performance as its existing iPad Pro models. The latest iPad Pro comes in two sizes: 11 inches and 13 inches. The iPad Pro comes in two finishes, silver and space black. The iPad Air is powered by Apple’s custom M2 processor with faster GPU and neural engine that’s 50% faster than the previous iPad Air.

Persons: Tim Cook, Cook, Apple, ”, it’s Organizations: CNN, Apple, Developers Conference, iPad Locations: Cupertino , California, China

☆ Stock market today: Indexes extend gains as traders eye Fed speakers for rate clues
▼ + stars: | 2024-05-07 | by ( Filip De Mott | ) www.businessinsider.com time to read: +2 min

Markets started were revived last week as the April jobs report renewed hopes of rate cuts. Investors will tune in to Fed speakers this week for further clues about Fed policy. Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. Morning gains stretched the stock rally into its fourth day, a move up first sparked by Friday's jobs report. A lineup of Fed speakers this week could potentially deepen this notion or, otherwise signal that markets are turning too optimistic.

Persons: Stocks, —, David Morrison, Neel Kashkari, Lisa Cook, Austan Goolsbee Organizations: Service, Federal Reserve, Trade Nation, Fed, Minneapolis, Chicago

☆ Why Apple will be the big winner of AI's 2nd wave, according to 'Big Short' investor Steve Eisman
▼ + stars: | 2024-05-07 | by ( Filip De Mott | ) www.businessinsider.com time to read: +3 min

Steve Eisman told Bloomberg TV that Apple will benefit from the coming wave of AI-based applications. Prospects of an AI iPhone have spurred bullish calls among other analysts. AdvertisementApple is well positioned to exploit the second leg of artificial intelligence, as the technology starts to take the form of mobile applications, Steve Eisman said. Sacconaghi's bullishness preceded Apple's winning earnings, during which CEO Tim Cook teased big AI announcements to come. AdvertisementWhen it comes to AI, Eisman has previously touted big investments in infrastructure, which would benefit from the tech's massive power demand.

Persons: Steve Eisman, —, everybody's, Neuberger Berman, we're, Eisman, Bernstein's, Toni Sacconaghi, Sacconaghi's bullishness, Tim Cook, Dan Ives Organizations: Bloomberg, Apple, Service, Nvidia, AMD, Cook, Co, Securities, Worldwide Locations: China

☆ Food startup Hungryroot uses AI to reduce waste, a major climate offender
▼ + stars: | 2024-05-07 | by ( Diana Olick | In Dianaolick | ) www.cnbc.com time to read: +2 min

Food waste is so prolific in the U.S. that roughly one-third of the amount produced ends up in landfills rather than stomachs. A recent study published in the journal Science found food production accounts for 26% of global greenhouse gas emissions. Food delivery services like HelloFresh, Blue Apron and EveryPlate reduce that somewhat by sending consumers what they need for specific recipes. The company says its processes help lead to 80% less food waste at its facilities compared with a traditional supermarket. In addition to Lightspeed, Hungryroot is backed by L Catterton, Crosslink Capital, Karp Reilly and Lerer Hippeau.

Persons: Ben McKean, Hungryroot, Jeremy Liew, They've, L, Karp Reilly, Lerer, Lisa Rizzolo Organizations: CNBC, Investors, Lightspeed Venture Partners, Crosslink Locations: U.S, York, Brussels

☆ A bearish options trade on Apple that wins if the buyback enthusiasm fades
▼ + stars: | 2024-05-07 | by ( Nishant Pant | ) www.cnbc.com time to read: +3 min

Apple surged on Friday following Tim Cook's announcement of the largest stock buyback in stock market history. I'm aiming for a post-earnings "gap fill" trade on AAPL . Despite my long-term bullish outlook on AAPL, I'm considering a short-term bearish trade to fade this post-earnings spike. If AAPL starts against me, I would want to close the trade if I lose 50% of my investment (i.e., $125). BEFORE MAKING ANY FINANCIAL DECISIONS, YOU SHOULD STRONGLY CONSIDER SEEKING ADVICE FROM YOUR OWN FINANCIAL OR INVESTMENT ADVISOR.

Persons: Apple, Tim Cook's, AAPL, Nishant Pant

☆ You can now get an iPad for just $349
▼ + stars: | 2024-05-07 | by ( Ana Altchek | ) www.businessinsider.com time to read: +2 min

Apple revealed the 10th-generation iPad will now be available for $349. The lower-cost iPad supports Apple Pencil, Magic Keyboard, and offers 4K resolution. The iPad 10th generation is now available for $349 — that's about $100 less than what it came out as in 2022. Related storiesCook referred to the new offering as a "more affordable entry-level iPad with an all-screen design." The iPad 10th generation is $250 less than the iPad Air and $650 less than the iPad Pro.

Persons: Apple, —, Tim Cook, Cook Organizations: Service, Apple, Pro, Air Locations: California

☆ Stock market today: US stocks end mostly higher as multi-day rally pushes on
▼ + stars: | 2024-05-07 | by ( Filip De Mott | ) www.businessinsider.com time to read: +2 min

The recent equity rebound stalled as investor rate cut bets were made uncertain by Fed commentary. Fed President Neel Kashkari said rates might not be restrictive enough to clamp down on inflation. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . AdvertisementUS stocks were mostly higher Tuesday, with the S&P 500 and Dow Jones Industrial Average continuing to pull slightly higher. His remarks followed similar hawkishness from Fed President Tom Barkin on Monday, who indicated that the economy will need to slow down more before policy can pivot.

Persons: Neel Kashkari, —, Tom Barkin, Lisa Cook, Austan Goolsbee Organizations: Disney, Service, Dow Jones, Dow, Minneapolis Federal, Chicago Locations: Minneapolis, Here's

☆ Warren Buffett's Apple trim epitomizes one of Jim Cramer's major investing rules
▼ + stars: | 2024-05-07 | by ( Morgan Chittum | ) www.cnbc.com time to read: +4 min

Warren Buffett's reasons this weekend for trimming Berkshire Hathaway's massive Apple stake exemplify one of Jim Cramer's primary rules of investing. More recently, Jim steadfastly stood by his "own it, don't trade it" conviction as Apple shares went on a rough ride earlier this year. As a subscriber to the CNBC Investing Club with Jim Cramer, you will receive a trade alert before Jim makes a trade. THE ABOVE INVESTING CLUB INFORMATION IS SUBJECT TO OUR TERMS AND CONDITIONS AND PRIVACY POLICY , TOGETHER WITH OUR DISCLAIMER . NO FIDUCIARY OBLIGATION OR DUTY EXISTS, OR IS CREATED, BY VIRTUE OF YOUR RECEIPT OF ANY INFORMATION PROVIDED IN CONNECTION WITH THE INVESTING CLUB.

Persons: Warren, Jim Cramer's, Jim, Buffett, Tim Cook, CNBC's Becky Quick, Cook, Becky, Jim likes Apple, Apple, Jim Cramer, Warren Buffett Organizations: Apple, Developers, CNBC, Berkshire Locations: Berkshire, Omaha , Nebraska

☆ Apple wants to give the iPad a boost
▼ + stars: | 2024-05-07 | by ( Dan Defrancesco | ) www.businessinsider.com time to read: +7 min

The tech giant's event will reportedly showcase a new family of… iPads and iPad accessories. But Apple's event , which kicks off at 10 a.m. EST, is looking to give the iPad a boost. iPhone sales have noticeably dipped, which is why you're hearing Apple tout its "services" business , writes BI's Peter Kafka. And the new product Apple wants you to be excited about — the Vision Pro — hasn't lived up to the hype. a16z joins the Big Tech "fake work" debate.

Persons: —, Tyler Le, they're, iPads, Antonio Villas, Boas, BI's Peter Kafka, Peter, hasn't, Katie Notopoulos, Wall, Lauren DeCicca, Tim Cook, Katie, aren't, I'd, we'll, I'm, Alyssa Powell, Danielle DiMartino Booth, James Devaney, Roger Kisby, Jack Dorsey's, Elon, Dorsey, Elon Musk, Satya Nadella, OpenAI, Jeff Bezos, Mark Zuckerberg, Warren Buffett, Berkshire Hathaway, a16z, Emily Sundberg, Andreessen Horowitz, David Ulevitch, Vladimir Putin, Dan DeFrancesco, Jordan Parker Erb, Hallam Bullock, George Glover Organizations: Service, Business, Apple, Google, Getty, US Treasury, National Bureau of Economic Research, Images, Penske Media, Microsoft, Tech, Paramount, Berkshire, Big Tech, Walt Disney Company Locations: BREIT, New York, London

☆ Apple announces new iPad Pro with M4, new iPad Air tablets
▼ + stars: | 2024-05-07 | by ( Kif Leswing | ) www.cnbc.com time to read: +3 min

watch nowApple on Tuesday announced new versions of its iPad Air and iPad Pro tablets, in a short video posted on its website. The iPad Pro, Apple's most expensive and advanced tablet, will come in two sizes, a 11-inch model and a 13-inch model, Apple said. The smaller iPad Pro starts at $999, and the larger 13-inch model starts at $1299 with 256GB of storage, a slight price increase from its predecessor. The new iPad models use a new Apple chip called the M4, an update from the M3 chips that currently power Apple's laptops. The iPad Pro comes with a 12 megapixel rear camera that can record 4K video, according to Apple.

Persons: Tim Cook, Apple, Todd Haselton, John Ternus, Todd Haselton Apple Organizations: Apple, CNBC

☆ Dow futures are little changed after index notches longest winning streak since December: Live updates
▼ + stars: | 2024-05-07 | by ( Alex Harring | ) www.cnbc.com time to read: +2 min

Dow Jones Industrial Average futures sat near flat Tuesday night after the blue-chip average clinched its longest winning streak since December. S&P 500 futures and Nasdaq 100 futures also both traded near flat. The Dow ticked higher by nearly 0.1% and posted its fifth positive session, which marks its longest winning run going back to December. The S&P 500 also inched up by about 0.1%, while the Nasdaq Composite slipped 0.1%. Nearly 85% of S&P 500 corporations have already shared quarterly results this earnings season.

Persons: Reddit, Dow, Adam Crisafulli, Uber, Philip Jefferson, Susan Collins, Lisa Cook Organizations: New York Stock Exchange, Dow Jones Industrial, Nasdaq, Wynn Resorts, Treasury, Disney, Vital, AMC, Traders, Federal, Boston

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